By the Numbers vs Lifetimely (by AMP)
Lifetimely (now part of AMP) is a profit and LTV analytics app for Shopify, strongest on daily P&L reporting. Here is the honest side-by-side, area by area, including where Lifetimely is the better pick.
60-second install · 14 days free · No card, no auto-charge
Lifetimely is the closest competitor to By the Numbers on scope: both apps model LTV, run cohort analysis, ship an AI layer, and price for real DTC stores rather than enterprises. If you are choosing between exactly two Shopify analytics apps, it is probably these two.
The split is clean once you see it. Lifetimely is an accounting-grade lens on profit: its P&L with COGS, fees, and operating costs is the best in the category, and everything else orbits that. By the Numbers is an operating system for customer revenue: the same LTV and cohort math, plus the 16-cell RFM matrix, 38 question-shaped reports, and segmentation that syncs hourly into Klaviyo, Meta, Google, and TikTok so the analysis ends in an audience, not a chart.
Price seals the practical difference: at 3,000 orders a month Lifetimely is $149 and By the Numbers is $89 with headroom to 5,000 - and our trial cannot bill you, because it never takes a card.
$19/mo up to 500 orders, $39/mo up to 2,000, $89/mo up to 5,000, topping out at $299/mo unlimited. Every plan includes every feature and report. The 14-day trial never takes a card, so it cannot auto-charge you.
Free up to 50 orders/mo, then paid plans that scale with volume: $149/mo at up to 3,000 orders, $499/mo at up to 15,000, up to $999/mo unlimited. Amazon data is a $75/mo add-on. The 14-day trial takes a card up front; you are charged unless you cancel.
At a glance
| Capability | By the Numbers | Lifetimely (by AMP) |
|---|---|---|
| Report library | 38 built-in reports | Dashboards + custom reports |
| AI chat with your store data | Copilot, every plan | Profit Agent, paid plans |
| Proactive AI weekly briefing by email | - | |
| Predictive customer LTV | ||
| Cohort retention and repurchase analysis | ||
| RFM loyalty matrix (16 cells, nightly) | - | |
| Customer segmentation | 75+ behavioral filters | LTV / churn-risk segments |
| Segment sync to ad platforms | Klaviyo, Meta, Google, TikTok - hourly | Klaviyo only |
| Sales forecasting and goals | ||
| Multi-touch attribution models | Multiple models | Attribution reporting |
| Daily profit & loss (COGS, fees, opex) | - | |
| Amazon sales data | - | +$75/mo add-on |
| Server-side conversion tracking pixel | Das Pixel, included free | - |
| Price at 3,000 orders/mo | $89/mo | $149/mo |
| Trial without a credit card | - |
- By the Numbers
- 38 built-in reports
- Lifetimely (by AMP)
- Dashboards + custom reports
- By the Numbers
- Copilot, every plan
- Lifetimely (by AMP)
- Profit Agent, paid plans
- By the Numbers
- Lifetimely (by AMP)
- -
- By the Numbers
- Lifetimely (by AMP)
- By the Numbers
- Lifetimely (by AMP)
- By the Numbers
- Lifetimely (by AMP)
- -
- By the Numbers
- 75+ behavioral filters
- Lifetimely (by AMP)
- LTV / churn-risk segments
- By the Numbers
- Klaviyo, Meta, Google, TikTok - hourly
- Lifetimely (by AMP)
- Klaviyo only
- By the Numbers
- Lifetimely (by AMP)
- By the Numbers
- Multiple models
- Lifetimely (by AMP)
- Attribution reporting
- By the Numbers
- -
- Lifetimely (by AMP)
- By the Numbers
- -
- Lifetimely (by AMP)
- +$75/mo add-on
- By the Numbers
- Das Pixel, included free
- Lifetimely (by AMP)
- -
- By the Numbers
- $89/mo
- Lifetimely (by AMP)
- $149/mo
- By the Numbers
- Lifetimely (by AMP)
- -
Based on publicly available information, verified 31 August 2026. Lifetimely (by AMP) is a trademark of its owner; confirm current details on their site.
The deep dive, area by area
Feature checklists flatter everyone. This is how the two products actually differ in each part of the job.
Reporting depth
38 reports, each named after the question it answers: 17 sales (AOV, sales by channel, discount codes, repeat-buyer share), 10 customer (returning rate, purchase frequency, time between orders), 7 product (bought-together, repurchase rate, velocity), 4 advertising (spend, CTR by campaign). Zero configuration to get any of them.
P&L-first reporting with custom dashboards you assemble yourself. Excellent for finance questions, thinner on merchandising and product-level operating questions like bought-together analysis or product velocity.
AI layer
Two AIs with different jobs: Copilot answers ad-hoc questions in plain English against your store data, and the Monday briefing proactively emails what changed, why, and the three moves that matter - so insight arrives even in weeks you never log in.
The Profit Agent monitors profit, acquisition, and retention and recommends next moves - a genuine AI capability, on paid plans. It is reactive inside the app; there is no proactive weekly briefing product.
Retention and customer economics
Predictive LTV and cohort curves, plus the piece Lifetimely does not have: a 16-cell RFM matrix rescored nightly, with customer counts and revenue per cell, so 'who is about to churn and what are they worth' is a grid, not a query.
Predictive LTV and cohort analysis are first-class and mature - this is their home turf alongside P&L. Segments cut by LTV, churn risk, and profitability. No RFM grid.
Segmentation and activation
75+ filters across orders, products, LTV, and channels. Any segment - including any RFM cell - syncs hourly to Klaviyo, Meta, Google Ads, and TikTok. The analysis ends in a live audience.
Segments push to Klaviyo, and the Klaviyo integration is solid. No native audience sync to Meta, Google, or TikTok, so paid-media audiences still travel by CSV.
Profit accounting
Revenue-side analytics: ROAS, marketing-attributed sales, and ad spend reports. By the Numbers does not build a full P&L with COGS, fees, and operating expenses.
The category's best daily P&L: COGS, shipping, fees, refunds, and opex baked in. If 'what did we actually make yesterday' is the question, Lifetimely answers it better.
Tracking and attribution
Das Pixel ships first-party server-side conversions to Meta, Google, TikTok, Snap, and Pinterest - included free on every plan, where standalone trackers charge $200-450/mo - paired with multi-touch attribution models in the advertising reports.
Attribution reporting connects channels and campaigns to customer value and profit - a genuine strength. There is no tracking pixel product, so signal quality leans on platform-reported data.
Price and buying experience
Five published plans, $19 to $299, every feature on every tier. The 14-day trial takes no card, so it cannot auto-bill.
Free tier to 50 orders, then $149 at up to 3,000 orders and climbing to $999. Trial requires a card and charges unless you cancel. Amazon costs extra.
Where Lifetimely wins
- True profit accounting: daily P&L with COGS, shipping, fees, and operating expenses. By the Numbers reports revenue-side analytics, not a full P&L.
- Amazon: if a meaningful share of your revenue is on Amazon, Lifetimely's paid add-on covers it.
- Industry benchmarks against their customer base are built into paid plans.
Where By the Numbers wins
- Price at every realistic volume: $89 vs $149 at 3,000 orders, and the $19 entry plan has no Lifetimely equivalent beyond their 50-order free tier.
- Activation, not just analysis: segments sync hourly to Klaviyo, Meta, Google Ads, and TikTok. Lifetimely stops at Klaviyo.
- The RFM loyalty matrix: 16 cells, rescored nightly, one click from any cell to a synced audience.
- Two AIs instead of one: Copilot chat plus the proactive Monday briefing that arrives whether or not you log in.
- Das Pixel server-side tracking included free - Lifetimely ships no pixel, and the standalone equivalents cost $200-450/mo.
- A trial that cannot bill you by accident: no card up front, ever.
Switching from Lifetimely
- →Your history comes with you: By the Numbers imports your complete Shopify order history on connect, so cohorts and LTV are populated from day one - no waiting period.
- →Map your workflow: Lifetimely's LTV and cohort views have direct equivalents; your Klaviyo segments rebuild in the 75+ filter builder and then also sync to Meta, Google, and TikTok.
- →What you give up: the daily P&L. If finance runs on it, keep Lifetimely's free tier or run both during transition - the apps do not conflict.
- →Run the trial side by side: both read the same Shopify data, so two weeks in parallel is a fair test that costs nothing (ours takes no card).
Which one fits your store?
Pick Lifetimely if your core question is "what is my true profit per day, after every cost?" and you sell meaningfully on Amazon. Its P&L is the best in this category.
Pick By the Numbers if you want the same LTV and cohort insight plus RFM scoring and segments you can actually push to your marketing channels, at roughly half the monthly cost.
Lifetimely is the better accountant; By the Numbers is the better operator. If the output of analytics should be an audience and an action rather than a ledger, By the Numbers does more of the job for about half the price.
Weighing more options? See vs Polar, vs Triple Whale, vs Shopify's built-in analytics or how stores consolidate their reporting stack.
Frequently asked questions
Is Lifetimely or By the Numbers better for Shopify LTV analysis?
Both apps model predictive customer lifetime value and cohort retention well. Lifetimely pairs LTV with profit and loss accounting, while By the Numbers pairs it with RFM scoring and segment sync to ad platforms. Choose based on whether your next step after the analysis is accounting or marketing.
How much does Lifetimely cost compared to By the Numbers?
Lifetimely is free up to 50 orders a month, then roughly $149 a month at up to 3,000 orders and $499 at up to 15,000, with Amazon data a $75 add-on. By the Numbers is $89 a month at up to 5,000 orders and tops out at $299 unlimited, with every feature on every plan. At most volumes By the Numbers costs about half as much.
Does Lifetimely have RFM analysis?
Lifetimely segments customers by LTV, churn risk, and profitability, but it does not ship an RFM loyalty matrix. By the Numbers scores every customer into a 16-cell recency/frequency/monetary grid nightly, with customer counts and revenue per cell and one-click sync of any cell to Klaviyo.
Does Lifetimely sync segments to Meta and Google like By the Numbers?
No. Lifetimely pushes segments to Klaviyo. By the Numbers syncs segments hourly to Klaviyo, Meta, Google Ads, and TikTok, so email and paid audiences stay identical and update themselves.
Can I try both apps at the same time?
Yes. Both install from the Shopify App Store and read the same order data, so running both trials side by side for two weeks is a fair test. Note that Lifetimely's trial takes a card and bills unless you cancel; the By the Numbers trial never takes a card.
Run By the Numbers next to Lifetimely for two weeks.
Both read the same Shopify data, so the trial is a fair test. Ours never takes a card, so comparing costs you nothing.
60-second install · 14 days free · No card, no auto-charge